Linguistics in the media paradigm: introduction
DOI:
https://doi.org/10.26565/2218-2926-2012-04-05Keywords:
polycode phenomen, multimodal, medial turn, cognitive process, verbal, nonverbalAbstract
The present article focuses on the so-called media turn in linguistics connected with communication studied as a semiotic complexity. The concept of medial format is vied as a communication channel, a form of information transmission, a multimodal / polycode phenomen. The article reveals situations of semiotically complex communication where cognitive processes are stimulated by not only verbal signs but also nonverbal signs / code.
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