Intersemiotics of positive-emotional manipulation in the media space of American political communication
DOI:
https://doi.org/10.26565/2218-2926-2012-04-06Keywords:
concept, emotion, intersemiotics of communication, manipulation, political mediadiscourseAbstract
The article focuses on researching the intersemiotic peculiarities of the complex of the linguocognitive ways a positiveemotional manipulative influence is realized in American political printed massmedia discourse from the point of view of cognitive linguistics and emotiology. The specific features of the positive-emotional manipulation semiotic polycode in American political mediacommunication is revealed on the phonographical, lexical and grammatical levels of the verbal objectivization of the categorial concept POSITIVE EMOTION.
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