Publishing as a discursive practice: a book catalogue
DOI:
https://doi.org/10.26565/2218-2926-2013-07-02Keywords:
publishing discourse, book-selling e-catalogue, congruence, poly-coded character, attractivenessAbstract
The paper offers an account of three aspects involved in the publishing discourse, viz institutional, intentional and attractive aspects. The work analyses a book-selling catalogue as a publishing discourse genre and reveals such features of discourse as high operational efficiency, informational appeal, congruence and polycoded character, taking the CLE International publishing house e-catalogue for illustrative purposes.
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