The temporal behavior strategies of the business community: Experience in qualitative res research

Abstract

The article explains the necessity of using qualitative methods in the context of the sociological study of social time. The theoretical model and the results of an empirical study of the temporal behavior strategies of the business community are presented. The purpose of the article is to reveal the innovative nature of the temporal behavior strategies of entrepreneurs, managers, freelancers, and factors of their formation and implementation. It is proved that innovative temporal behavior strategy contributes to the solution of professional problems and the problems of life, personal growth, adaptation to social transformation in conditions of increasing dynamics of social time, and formation positive self-feeling among representatives of the given social community.  Features of the temporal behavior strategies are shown in the context of cognitive, emotional and behavioral aspects by the method of in-depth semi-formalized interview. It is concluded that there is a range of individual styles within the innovative type of temporal behavior strategies. This is shown as a sign of variability and flexibility of the temporal behavior of the representatives of the business community.