The emergence of business on football in Kyiv.

Abstract

The purpose of the article is to study the process of the emergence of the first business projects related to football in Kyiv at the beginning of the 20th century.

Research methodology. The research problem is solved by applying the concept of commercialization of sports. The use of comparative analysis is important for the study.

The scientific novelty of the article lies in determining the chronological boundaries of the process of forming football business in Kyiv and its types, clarifying the socio-economic factors that contributed to the formation of entrepreneurial activity in this sport, as well as revealing typical Kyiv and Kharkiv and purely Kyiv phenomena and practices related to the sphere of football business.

Conclusions. Football business in Kyiv developed as a component of the process of urban modernization and the formation of an industrial society. It emerged at the intersection of cultural borrowing, urbanization, press development, and entrepreneurial initiative, laying the foundations for the further evolution of the commercialization of sport in Ukraine. The emergence of local football entrepreneurship dates back to 1907, when the first advertisements appeared in the press offering Kyiv residents methodological recommendations for the game. Over the following decade, such areas of entrepreneurial activity as the sale of football equipment, gear, and match tickets were formed, as well as the advertising of sporting goods in the urban press. At the beginning of the 20th century, a market for domestic and imported football equipment was formed in Kyiv, oriented toward an urban environment with medium and high-income levels.