The Informatization of Society as the Factor of Activization of the Political Communication

Abstract

The article examined the tendencies of development of the information and communication technologies in Ukrainian, their role in the intensification of the political communication are emphasized. The qualitative characteristics of the on-line political communication and the off-line political communication are compared. Synergetic effects of the on-line political communication and their role in increasing of effectiveness of the on-line political communication are identified. The factors that make negative impact on the development of the political internet-communication in Ukrainian are analyzed. In the context of the process of the informatization of Ukrainian society such factors as changes in the principles and rules and conditions and opportunities of the informational interaction in the process of political communication has a special attention. The set of the problem that are illustrated allow to solved and to produce the high level of effective informatization that can be the foundation for formation and function of the dialog model of political communication in Ukrainian society.