Social Problems Constructing on the Mass Protest Actions Background

Abstract

 The article deals with the ways of usage of the constructionist concept of social problems in order to analyze the modern Ukrainian reality. The way of transforming a problem into an element of social policy during the mass protests taking place in Ukraine in November 2013 - February 2014 is explored. We consider a natural model of the construction of social problems and rhetoric (framing) of the problems that accompany each of the stages of problematization. Our attention is focused on presentation of social problem in a particular type of frame – the so-called action-generating scheme that provides programming a certain public attitude to the most complex situations and is able to control discussion of the situation and engagement in the debate process potential participants with knowledge and understanding of what is happening in the public arena.