Baidak, Tatyana, and Victoria Bolotova. 2016. “Consumer Loyalty in the Field of Sociological Discourse”. Visnyk of V. N. Karazin Kharkiv National University. Series Sociological Studies of Contemporary Society: Methodology, Theory, Methods 36 (October), 47-51. https://periodicals.karazin.ua/ssms/article/view/6535.