Nikolenko, V. (2025). Theoretical and methodological features of mass media research: heuristics of structural, behavioral and cultural approaches. Visnyk of V. N. Karazin Kharkiv National University. Series Sociological Studies of Contemporary Society: Methodology, Theory, Methods, (55), 16-25. https://doi.org/10.26565/10.26565/2227-6521-2025-55-02