Nikolenko, V. 2025. Theoretical and methodological features of mass media research: heuristics of structural, behavioral and cultural approaches. Visnyk of V. N. Karazin Kharkiv National University. Series Sociological studies of contemporary society: methodology, theory, methods. 55 (Dec. 2025), 16-25. DOI:https://doi.org/10.26565/10.26565/2227-6521-2025-55-02.