TY - JOUR AU - Stankevych-Mruz, Anna AU - Zinkevych, Hanna PY - 2016/12/06 Y2 - 2024/03/29 TI - THE MECHANISM OF ACTION EMPLOYER BRANDING AT THE EXTERNAL LEVEL JF - Social economics JA - Soc. ekon. VL - 51 IS - 1 SE - SYSTEMS AND MECHANISMS FOR MANAGEMENT AND ADMINISTRATION OF SOCIAL ECONOMICS DO - 10.26565/2524-2547-2016-51-23 UR - https://periodicals.karazin.ua/soceconom/article/view/7252 SP - 176-182 AB - In the article the basic mechanisms of employer brand as a major competitive advantage in the labor market. The structure of the mechanisms of formation employer brand, which includes strategic and tactical platform thus allows for classification mechanisms between internal and external employer brand. The authors believe that the identification of the basic mechanisms of employer brand helps to enhance management in companies. ER -