Publicism by Anna Gin: individual features of idiostyle

Abstract

The article is devoted to the study of the concept of «personal style» and its components. Especially to the development of the blogosphere and social networks as the history of the appearance of the book «Nonfictional stories», definition of the author’s audience and the level of popularity of stories in Facebook. Here are examined the genre, stylistic and individual features of the author’s style by using her book of essays. Artistic expression, syntactic and lexical features, authorial transformation, intertextuality (precedent texts), the extent and forms of the comic are investigated here. The usage of spoken language is defined (colloquial, slang, youth slang) as well as the usage of stylistic figures, word-buildings, phraseological combinations which «colour» the language and contain certain emotional and aesthetic factors. Besides, the main feature of Anna Gin’s individual style was determined as ironic attitude to social reality and life experience as the main idea of each story.