Problems of environmental movements in «The Ecologist» magazine

Abstract

The article studies the specifics of coverage of the environmental movement in «The Ecologist» magazine whose mass information activity is aimed at building the environmental consciousness. It was found that the journalists of «The Ecologist» are interested in the environmental organizations that belong to the radical «green» movements. This organizations act mainly in the «third world» countries, where the threat to the environment and the population are very urgent. Except the analysis of existing environmental movement, the magazine presents its own universal model of the «green» organization that can work in any country despite its culture and traditions. This model is based on the rejection of the industrial world ideology, the approval of biosphere egalitarianism and the ideas of the deep ecology that recognizes the equality of all living beings. According to «The Ecologist» the experience of the past and modern industrial environmental movements are also must be taken into account. Despite the fact that the proposed concept includes some elements of utopian ideals it can be considered as a powerful way of ecological consciousness forming.