Selfіе as a phenomenon of mass communication

Abstract

Selfse is a way of capturing yourself digitally. Using selfie possible to transmit the information. In our time of high technology selfie is definitely a part of world culture – through the press, cinema, TV, music. Selfie can be seen as a disease of the information society: when raging around huge amounts of information, selfie can be a way to prove to others and himself, his presence in this world. Also selfie can be a way of self-identification; a way to create a false picture («mask»); to achieve the ideal in the virtual world; means of communication; it is not strange, selfie can be the object and subject of art. This article examines the origin of the term «selfie», the history of this phenomena and phenomena of the great-selfie, examines the impact of technological progress on the development selfie; determined the reasons why people do selfie, as well as what is selfie in nature; Parallels between modern photos self ieand cultural phenomena, which appeared much earlier selfie, but have a lot in common. The purpose of this article is to describe a phenomenon selfie as an important part of modern communication media. The work is based on the number of scientific publications by Russian and foreign researchers, which confirms the General objectivity of the published material. The practical part of the study includes the analysis of the world’s most famous selfie, backed up by the comments of psychologists