Processes of convergence in the context of development of the «Radio Liberty» (Ukrainian service)

Abstract

Transitional process that occurs inside traditional media with a long history and leads it towards converged media is observed in the article. Convergence can affect media in different ways. It can be noticeable at many levels, including organizational (when the team of «Radio Liberty» journalists works in converged newsrooms), professional (when «universal journalists» appear among young and skilled workers) and genre level (when journalists create multimedia products). We observed particular features of refreshed «Radio Liberty» Website and used concrete samples to show, how both «universal» and «classic» journalists of «Radio Liberty» create content for main and adjacent platforms. Traditional genres of press, radio and television journalism do not disappear, they transform, because journalists use resources of platforms that provide journalistic product to the audience. Because of that we can experience non-text forms of media content, like infographics, coub, «snowfall»