Re-engineering tendencies of an actor in the information and communicative interaction in terms of the globalized society

Abstract

The attention of the author is concentrated on communicative interaction oriented on new information computer technologies. Review of the modern globalized society’s tendencies has let us distinguish controversies which have a large impact on a person and provoke considerable changes in the area of communicative interaction (a controversy between the world of mass culture and tendencies of society’s demassification; a controversy between local and distant interactions; a controversy between the person’s becoming the subject of the informational and technological environment and his separation from the society; a controversy between full freedom of identification and depersonalisation of an individuality etc.), and define the fundamental task of digital interaction – saving and retention of the difficulty and controversy in the people’s world, due to which there will be an opportunity to form new value paradigms, re-engineer an actor of information and communicative interaction in terms of variability, mobility and disunity of the society.