Летюк, С. Б. (2018) “Apple positioning: mutuality of advertising strategy and the stage of a company life cycle”, The Journal of V.N. Karazin Kharkiv National University. Series: Social Communications, 0(11), pp. 85-90. Available at: https://periodicals.karazin.ua/sc/article/view/11664 (Accessed: 5December2025).