Scientific notes of the pedagogical department

Efficient targeted advertising: modern marketing for the educational sector

Hanna Aleieksieiva — 2023-12-30

In the 21st century, an era of deep digital penetration into all spheres of life, targeted advertising is becoming a necessary and influential marketing tool. The purpose of the study is to carefully analyze and evaluate the effectiveness of the implementation of targeted advertising in the conditions of pandemics and martial law in Ukraine and is aimed at determining the optimal strategies for using this marketing tool to attract and retain the target audience in the online learning environment, as well as to analyze the impact on the quality of education and overall effectiveness of the educational process.This article explores the role and significance of targeted advertising in contemporary marketing, with a focus on the education sector. It provides a detailed overview of marketing peculiarities within education and elucidates how targeted advertising aids universities in attracting students. Additionally, methods for defining and analyzing target audiences are examined, along with the selection of optimal platforms and tools for conducting advertising campaigns. The article highlights the primary benefits of targeted advertising: increased conversion probability (from viewing to action), advertising cost optimization, and improved message relevance for the target audience. The article also furnishes strategies for developing effective targeted advertising campaigns, along with methods for evaluating their effectiveness and essential metrics for universities. Furthermore, it scrutinizes a successful case study of a specific university advertising campaign and offers recommendations for optimizing targeted advertising campaigns. Practical guidance for configuring targeting through the Ads Manager application is provided.

Methods and means of intellectual development of preschool children in China

Bao Sujuan — 2023-12-30

Formulation of the problem. Intellectual development of preschool children is one of the most important tasks of modern education. In China, considerable attention is paid to this problem. A number of methods and tools aimed at stimulating children`s cognitive activity, development of their thinking, memory, attention, speech and other mental processes have been developed and implemented.

Peculiarities of communication of the participants of the educational process in the conditions of martial state

Natalya Derevianchenko — 2023-12-30

The article explores the significance of the communication process among participants in the educational process. It describes the functionality of using information technologies as tools for online education in the modern learning process. The importance of considering the psychological state of teachers and students during the educational process is characterized, and methods of stabilizing the mental state of higher education seekers in times of war are provided.
It is established that the use of distance learning technologies and social communication tools contributes to the increased motivation of higher education seekers and ensures the implementation of online learning as a whole. Since information technologies play a leading role in disseminating educational material among a large audience, and distance learning platforms offer students numerous advantages, the relevance of researching communication features between the teacher and the student in conditions of wartime is emphasized.

Innovative means of forming students' English communicative competence technical specialties

Olena Viacheslavivna Karasova — 2023-12-30

Problem formulation. Formulation of the problem. The relevance of research on this topic is determined by a number of factors, among which the leading place is occupied by: globalization – the English language is becoming important in the field of technology and science. Knowledge of the English language is a necessary condition for a successful career in international companies, at scientific conferences, when publishing scientific articles; disadvantages of traditional methods – traditional methods of teaching English do not always give the desired result, do not form skills necessary for communication in the professional sphere; the need for innovation – there is a need to develop and implement innovative methods; means; technologies for the formation of English communicative competence of students of technical specialties; advantages of innovative means – innovative means make the learning process more interesting, motivated, effective.
The purpose of the article is to identify and characterize innovative means of forming the English communicative competence of students of technical specialties.
Materials and methods. To achieve the goal of the research, a wide range of theoretical methods were used, including the analysis of scientific-methodical and psychological-pedagogical literature, as well as the study of documentation related to the research topic.
Results of the research. Implementation of the communicative teaching method is an important component of a modern foreign language program for students of technical specialties. The goal of learning a foreign language is not only the professional training of four interrelated types of language activities (reading, writing, listening and speaking), but also the development of the ability to use a foreign language to express one’s thoughts.
During training, the formation of English communicative competence of students of technical specialties is to use innovative tools in the learning process, using which students can independently solve communicative tasks with the help of a foreign language, for example, modeling professional communication situations or looking for solutions by reading scientific literature. To achieve this, innovative teaching tools are used and incentives are created for the formation of English communicative competence of students of technical specialties.

Management competence of managers ways of formation and development trends

Mo Guanxiang — 2023-12-30

The new conditions of the modern world place increased demands on managers. The development of managerial competence is an integral part of a successful professional career of a manager. This competence includes a set of knowledge, skills and abilities that allow you to effectively solve management tasks in a variety of situations. The article carefully examines the important aspects of managerial competence, paying attention to both the ways of its formation and current development trends. The purpose of the study is to determine the ways of formation and development trends of managerial competence of managers.
The study reveals the importance of digital transformation, flexibility and leadership qualities as key directions in modern management competence trends. A general view of these aspects reveals a comprehensive picture of challenges and opportunities in the formation and development of managerial competence of managers in a dynamic business environment.
The study emphasizes the importance of an integrated approach to training and development of managers, including traditional and innovative methods. It is noted that participation in specialized programs and trainings provides systemic knowledge, mentoring promotes personal growth, and leadership courses form important qualities for effective leadership. Emphasis is placed on real practice as a necessary component of forming experience and strategic thinking.
Overall, the study makes an important contribution to the understanding and practice of managerialrequires a combination of different approaches to achieve success.

Features of the formation of foreign language communicative competence of technical students in the context of blended learning

Anastasiia Serhiivna Ptushka — 2023-12-30

In today’s conditions, with the transition to a distance and mixed form of education, the higher school is undergoing a stage of reform, which involves new approaches to the formation of the content of education, to the forms and methods of quality control of higher education, new ways of organizing and optimizing the independent work of students. Mastering universal methods of professional activity becomes an integral part of modern language education; formation and development of foreign language communicative competence, research skills and the ability to use modern information and communication technologies in their professional activities, the ability to quickly respond to changing socio-economic conditions.

Formation of readiness for professional self-improvement of future managers

Tan Lipin — 2023-12-30

The article is devoted to the study and consideration of the process of formation of readiness for professional self-improvement in future managers. In the context of today’s dynamic business environment and high competition in the labor market, readiness for continuous self-improvement becomes extremely important to ensure the success and effectiveness of future managers. Key aspects of this process are analyzed, such as: integration of practical knowledge, development of self-study skills, involvement in active practice and reflection. Research methods incl.: analysis of documents and scientific sources; observation; comparative analysis. The article offers recomendations for effective formation of readiness for professional self-improvement of future managers in a higher education institution.

Historical and pedagogical prerequisites for the development of academic giftedness in the People`s Republic of China

Huang Tiwen — 2023-12-30

Results of the research. The historical and pedagogical prerequisites for the development of academic giftedness in the People’s Republic of China can be conditionally divided into the following stages:
1. Ancient China (before 1911): the emergence of a system of examinations for civil service, which stimulated the development of education and the identification of gifted people; the development of Confucian philosophy, which emphasized the importance of education and self-improvement; creation of the first schools and academies for gifted children.

2. The Republican period (1911-1949): reforming the educational system, starting new types of schools and universities; introduction of new methods of education and training aimed at the development of creative thinking and independence; creation of the first programs for gifted children.
3. Modern period (since 1949): expansion of the network of schools for gifted children; development and implementation of new programs and methods of development of academic talent; creation of centers and institutes to support gifted children.

Preparation of future teachers of mathematics for effective implementation of computer educational programs in general secondary education institutions

Ganna Chernova — 2023-12-30

The modern education system in the conditions of reform needs professional mathematics teachers, competitive, able to think creatively, experiment, introduce innovations in their pedagogical activity, and form a full-fledged intellectual personality of the student. In this aspect, the training of mathematics teachers who are able to effectively introduce computer educational programs into the educational process of students becomes relevant.
The purpose of the article is to generalize the definition of a teacher’s digital competence, to identify the main computer educational programs that future mathematics teachers can effectively use in their pedagogical activities with students, to provide a recommendation on the training of mathematics teachers, aimed at the effective use of electronic educational services in institutions of general secondary education.
Based on the analysis of scientific literature, it was found that the level of formation of the teacher’s digital competence affects the quality of the educational process. At the same time, it was found that digital competence is a combination of general and special knowledge, abilities, and skills of a teacher to achieve educational goals through the effective use of computer technologies in the educational process.
Three basic component structures of digital competence are distinguished: general, didactic, and professionally oriented (social).
A list of popular computer educational services, convenient for use in mathematics lessons, is provided, and their main educational capabilities are presented.
Recommendations on the effective use of computer educational programs by students in the educational and educational activities of students are offered.
Using the example of the existing educational program, it is outlined how the effective introduction of computer educational services in the training of mathematics teachers takes place.
Based on the conducted research, it was concluded that the preparation of future mathematics teachers for the effective use of computer resources in the education of students should be carried out taking into account the following conditions: the presence of a clear motivation to use computer educational services; deep understanding of the educational possibilities of using digital technologies; expediency and dosage of using relevant services; willingness of educators to continuously improve themselves in professional pedagogical activity.
Prospects for further scientific research are outlined.

Reading and its place among student youth in the modern information society

Yaroslava Shvedova — 2023-12-30

Students are living proof that they are a universal generation that values the gifts of the past and develops the future. The study shows that the reading crisis still exists, but the practiice of reading paper books remains, despite the rapid development of the information society. In the context of our research, the most common difficulties encountered by most students in understanding, interpreting and analyzing textual information, particularly scientific texts, were identified. These difficulties are mainly related to concentration of attention, interpretation of scientific texts, selection of the main points, structuring of what has been read, ability to critically perceive information. This actualizes the need to find ways that can help students improve the processing of text information.

Innovative approaches to the organization of distance education of students of the teaching university

Oksana Hryhorivna Shtonda — 2023-12-30

Problem formulation. This article presents the results of the analysis of the role of active and inter�active methods of pedagogical interaction in the process of distance learning of students of a pedagogical university. The relevance of the study is due to the need to design the content of educational programs of professional training using distance educational technologies in the context of the activity paradigm of education, targeted improvement of its efficiency and quality.
The purpose of the article is the analysis of innovative approaches to the organization of distance learning of students of pedagogical universities, namely the identification of active and interactive methods of pedagogical interaction in the process of distance learning.

Education of the intellectual elite of the nation on the basis of academic integrity: foreign and Ukrainian experience

Oksana Anatolyivna Zhernovnykova — 2023-12-30

The authors proposed, based on Ukrainian and foreign experience, the theory and model of giftedness:

1. Joseph Renzulli's model, which consist of three elements: a higher level of intelligence, increased motivation and creativity.

2. Models of learning gifted children: model of acceleration, model of deeping, model of enrichment and model of problematization.

Five types of gifted children according to H. Betts and M. Neihart are characterized: successful, autonomous, hidden, lost and doubly gifted.