TY - JOUR AU - Малахова, Лариса PY - 1970/01/01 Y2 - 2024/03/28 TI - Priority ways to ensure competitiveness of Ukrainian tourism sector JF - The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism JA - IRECST VL - IS - 4 (1144, 2 SE - Country studies. Tourism DO - UR - https://periodicals.karazin.ua/irtb/article/view/4546 SP - 175-178 AB - The article studies on finding ways of ensuring the competitiveness of the tourism industry of Ukraine. The study reveals problems that prevent the development of  Ukrainian tourism and travelbusiness. The coefficient of relative export specialization for the domestic tourism industry has been calculated andhas been studied the absence of international specialization in the export of tourist services. The author gives two ways of ensuring the competitiveness of the tourism industry of Ukraine under modern conditions of globalization. The first way is aimed at clustering of Ukrainian tourism industry and  the other is aimed to create an attractive image of domestic tourism industry. The highest priority way of forming competitiveness of tourism and travel business of Ukraine is clustering, which implementation can increase the image of tourism industry too. ER -