DEVELOPMENT TRENDS OF NETWORK ECONOMY IN UKRAINE AND IN THE WORLD

Abstract

This article examines the nature of the network economy and its development trends. The analysis of approaches was conducted to the definition of “network economy” by various scientists to fundamentally understand the essence of the network economy, and highlights the main features and elements. The features of the functioning of the network economy in the interaction of its subjects, that allows to members of the network economy to be mobile and to quickly establish direct contact with other participants. At the moment, the network economy is well-developed form, is the result of the period of its long-term development. To form a complete picture of the action and scale of the network economy, the state in Ukraine and in the whole world were examined. The reasons of the development and establishment of the network economy in the world and Ukraine were defined. It was estimated the level of preparedness of countries to the network economy through the system of ratings – Networked Readiness Index – NRI (index of readiness of countries to the establishment of the network economy), which gives an estimate of the development of information and communication technologies (ICT) in the world. The structure of problems of Ukraine's joining the network economy was created on the basis of analysis of the functioning of the network economy. On this basis recommendations were made to improve the condition of the network economy in Ukraine.