BACKGROUND OF THE IMPLEMENTATION OF FINANCIAL CONTROLLINGON THE RESORT AND RECREATIONAL SERVICES ENTERPRISE

Abstract

The article presents the results of a study of functioning resort-recreational sphere enterprises in modern conditions of the formation of national economy. There was emphasized  the importance of such enterprises in the implementation of social, financial and economic objectives for the prevention and treatment of diseases of the population on the basis of natural medicinal resources, development of individual regions and the replenishment of the state and local budget revenues. There was revealed the potential for economic growth in the resort area. There were researched the basic indicators of the resort and recreational enterprises activity with the use of correlation and regression analysis and econometric model of the optimal description of the data, which allowed to build a forecast and identify trends of further development. The study identified the preconditions of improving the financial mechanism of the resort and recreational sector enterprises’ development and the need for modern methods of managing the process of formation, distribution and usage of financial resources while providing successful adaptation to environmental changes, long-term perspective in the businesses activities. There was revealed that one of such managerial methods based on the use of anti-crisis tools and approaches in managing activities of business entities is the financial controlling. Foreign experience and the use of financial controlling in the activities of domestic enterprises of resort and recreational sphere were studied. Aims, objects and main functions of financial controlling were defined. It was found that the use of financial controlling in management of financial resources of business entities must be based on financial monitoring, namely, the constant monitoring of controlled parameters, their deviation and identification of reasons of such deviation. There were outlined the existing opportunities in the financial management system in case of implementation of financial controlling into the resort and recreational enterprises’ activities.