Bulletin of V. N. Karazin Kharkiv National University Economic Series https://periodicals.karazin.ua/economy <p>Periodical specialized edition categorized as "B" in the field of Economic Sciences</p> <p><strong><em>051 "Economy"</em>,<em> 072 "Finance, Banking and Insurance"</em> and <em>073 "Management"</em></strong></p> <p><em>Order of the Ministry of Education and Science of Ukraine No. 409, 3/17/2020.</em></p> <p>Media identifier in the Register of the field of Media Entities:<em>&nbsp;<span style="text-decoration: underline;">R30-04450 </span></em></p> <p>(Decision № 1538 dated May 9, 2024 of the National Council of Television and Radio Broadcasting of Ukraine, Protocol № 15)</p> <p><strong>ISSN 2311-2379 (Print)</strong></p> <p>The bulletin is devoted to the actual problems of economic science and entrepreneurship in modern socio-economic systems. Issues of economic theory, management of socio-economic systems, finance and taxation, international economics and world economy, mathematical and computer modelling of socio-economic processes, as well as statistical analysis of economic information are considered.</p> <p>For scientific staff, lecturers, employees of business structures and public authorities, postgraduate students and students of economic and other specialties.</p> V. N. Karazin Kharkiv National University en-US Bulletin of V. N. Karazin Kharkiv National University Economic Series 2311-2379 Application of generative AI in managing projects for 3D game environment development https://periodicals.karazin.ua/economy/article/view/24830 <p class="6"><span lang="EN">The study focuses on the development of modern technology for creating 3D models of environmental elements for video games using generative neural networks. This approach significantly accelerates the development process of the final product while enhancing the quality and uniqueness of 3D content and ensuring its compliance with the overall design requirements of video games. The article substantiates the feasibility of using artificial intelligence tools for creating prototypes of 3D models of environmental elements and proposes an optimized development technology. The study examines the specifics of the technological process, which includes two main stages: generating models using generative neural networks and refining them further in 3D modeling software. Special attention is paid to the advantages of using generative artificial intelligence for automating the basic stages of development, allowing artists to focus more on detailing, texturing, and animating elements. In particular, the integration of automated tools with traditional 3D modeling approaches is emphasized, improving team efficiency and optimizing resource expenditures. The implementation of new AI tools, such as Sloyd.ai, CSM, and Lumalabs, for creating 3D models that meet the requirements of game engines, is analyzed. The proposed technology was tested in the development of environmental elements for the video game "The Gallery," created as part of an international project. The results demonstrated the effectiveness of combining the speed of AI generation with the quality of manual refinement. The paper outlines the prospects for further development of the technology, which include improving generative neural networks and integrating them with game engines. The proposed approach is promising for optimizing the content creation process and achieving a balance between speed, quality, and product uniqueness. </span></p> L. Guryanova O. Yevsyeyev M. Simakova Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 5 18 10.26565/2311-2379-2024-107-01 Application of multivariate analysis methods for modeling regional economic development: the role of the construction industry in the face of current challenges https://periodicals.karazin.ua/economy/article/view/24937 <p class="6"><span lang="EN">The article explores the socio-economic development of the regions of Ukraine in the context of the impact of the construction sector, which plays a significant role in shaping the country's economic dynamics. The focus is on analyzing the factors that determine regional development, with particular emphasis on construction activity, which is one of the key drivers of economic growth. The purpose of the study is to model the factors influencing the socio-economic development of the regions of Ukraine and to assess the role of construction in this process. Using factor analysis and principal component analysis methods, the authors examine the relationships between key economic indicators, determining the extent of the impact of construction activity. The modeling results identified three main aggregate factors that have the greatest influence on regional development: the state of the environment and industrial development, construction activity, and agricultural development. Particular attention is given to analyzing regional differences in the development of the construction sector and assessing its role in shaping social infrastructure. It was found that construction activity, which has been significantly affected by the conflict, is crucial for the recovery and further growth of the economy in Ukraine's regions. In this regard, the article provides recommendations for optimizing government policy aimed at stimulating the construction sector to enhance economic resilience and regional infrastructure development. Significant attention is also devoted to the application of multivariate classification methods, specifically cluster analysis, for grouping regions based on the level of construction activity. This approach made it possible to identify regions with different dynamics in the construction sector and to determine the most important factors affecting their economic development. Conclusions were drawn about the uneven development of construction across Ukraine, and priorities were established for directing resources toward the recovery and stimulation of the construction sector in affected regions. Thus, the article makes a valuable contribution to advancing approaches to regional development analysis and the formulation of policies focused on economic recovery and improving quality of life in Ukraine.</span></p> O. Korepanov I. Lazebnyk V. Kovtun Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 19 32 10.26565/2311-2379-2024-107-02 Strategic guidelines to ensure competitiveness of enterprises in terms of digitalization https://periodicals.karazin.ua/economy/article/view/24939 <p><span lang="EN">The article is devoted to the definition of strategic guidelines for ensuring the competitiveness of enterprises in the context of digitalization. Special attention is paid to the key characteristics of enterprise competitiveness. The features of the influence of digital trends on the competitiveness of enterprises are analyzed. The factors that affect the competitiveness of enterprises in the context of digitalization are characterized. It is determined that internal factors, such as investment in technology and qualification of personnel, are the basis for adaptation to digital changes, while external factors, in particular competition and technological innovations, determine the opportunities for growth and development in the global market. It is substantiated that the analysis of competitiveness of an enterprise should be aimed at assessing its level in the context of competition, identifying factors and reasons determining success or failure, as well as determining the main competitors and conditions prevailing in the industry. SPACE-analysis of the activities of Intertop Ukraine LLC was conducted, which showed that the company is in a competitive strategic state, which is typical for an attractive industry with development prospects. Some aspects of formation of the strategy of increasing the competitiveness of enterprises in the context of digitalization are characterized, in particular, strategic guidelines and stages of formation of the strategy of increasing the competitiveness of enterprise are defined. It has been substantiated that the effective use of digital technologies in combination with innovative approaches to management, flexibility of strategies and sustainable development will allow enterprises not only to maintain their competitive positions, but also to achieve sustainable success in the conditions of the modern economy, accordingly, digitalization acts not only as a tool, but also as a strategic vector of transformation, capable of radically changing approaches to ensuring competitiveness. It is determined that ensuring the competitiveness of enterprises in the context of digitalization is a process of continuous improvement based on innovation, effective management of resources and value creation for customers, and the synergistic integration of these elements will allow enterprises to ensure sustainable development, maintain competitive positions in the market and adapt to the conditions of a dynamic economic environment.</span></p> N. Safonik Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 33 42 10.26565/2311-2379-2024-107-03 The role of MVP strategy in increasing company competitiveness in a fast-paced environment https://periodicals.karazin.ua/economy/article/view/24957 <p class="6"><span lang="EN">This article explores the importance of the Minimum Viable Product (MVP) strategy in enhancing the competitiveness of IT companies. The MVP strategy allows businesses to develop a simplified product version with only essential features, enabling faster time-to-market, real-world testing, and feedback gathering. This approach minimizes development risks, optimizes resource use, and helps companies move iteratively, through gradual testing of their hypotheses. By launching a lean product, companies can gain a first-mover advantage and to gain a foothold in the market faster. The article defines MVP as a minimal, functional representation of a product designed to test business hypotheses through customer feedback. This article also distinguishes MVPs from prototypes, which focus on testing functionality, and fully-fledged products, which are complete versions ready for commercial release. Through strategic market validation, MVPs allow companies to identify user needs early on and refine their offerings accordingly. The study also discusses the transition from MVPs to achieving economies of scale. As demand grows, companies can spread fixed costs over an increasing number of units, thereby reducing unit cost and increasing profitability. MVP strategy allows companies to focus on the essential product features and avoid spreading their resources on potentially unprofitable items, which contributes to efficient scaling. Case studies, such as that of Aardvark, illustrate how businesses can efficiently scale their MVPs into fully developed products. While the MVP strategy provides significant advantages, the article highlights potential downsides, such as underdeveloped products, biased user feedback and technical debt. Thus, while MVPs offer a valuable framework for growth and competitiveness, companies must apply them carefully, maintaining a balance between the possibility of short-term release accelerations and long-term scalability.</span></p> O. Ivanova K. Berest Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 43 49 10.26565/2311-2379-2024-107-04 Methodological approaches to forming strategic alliances https://periodicals.karazin.ua/economy/article/view/24959 <p>The article is devoted to a comprehensive study of methodological approaches to the creation of strategic alliances, identification of their applicability and limitations in the context of the current economic conditions of Ukraine. For domestic companies, strategic alliances, as a tool for cooperation between Ukrainian and international companies, public and private organisations, can play a crucial role in ensuring the adaptation of companies to market conditions characterised by an unstable political situation and limited opportunities for internal financing. The study identifies three key approaches: systemic, resource and institutional, justified by their widespread use in global practice and the universality of the analysis of complex organisational interactions. Their main provisions, principles and peculiarities of application in different economic conditions are analysed. Particular attention is paid to their application in the context of the Ukrainian economy, which makes it possible to identify the strengths and weaknesses of each approach. The systemic approach views strategic alliances as complex systems in which interaction and coordination between all elements are important, as well as consideration of the impact of the external environment. It helps to assess how internal processes and relationships in an alliance affect its success. The resource approach focuses on the pooling and efficient use of alliance members' resources, which helps to increase their competitiveness and achieve synergies. The institutional approach focuses on external factors, such as laws, regulations, social and economic institutions, that influence the formation and development of strategic alliances. However, in the context of modern Ukraine, where military conflicts, economic instability and the need for post-war reconstruction have a significant impact, traditional approaches are not always sufficient. In this regard, the article proposes an adaptive approach as the most relevant in the context of the crisis and economic uncertainty faced by Ukrainian enterprises. It is based on the flexibility and ability of enterprises to quickly adapt to changes in the external environment. Recommendations on the use of this approach for the creation of strategic alliances in modern conditions are provided.</p> N. Shandova R. Shandov Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 50 63 10.26565/2311-2379-2024-107-05 Factors of financial stability of Ukrainian banks: impact and trends https://periodicals.karazin.ua/economy/article/view/24997 <p>The financial stability of banks is critically important for ensuring the stability of the financial system and economic development. This study analyzes the influence of various factors on the financial stability of banks, such as liquidity, profitability, monetary policy, political situation, technological development and human factors. The purpose of this study is to identify and analyze factors that affect the financial stability of banks using a structural approach. Tasks include studying the influence of indicators of banking activity on their financial stability. The study identifies key factors such as capital levels, asset quality, liquidity, yield, profitability and monetary policy and analyzes their interactions. The study based on data from Ukraine made the following conclusions: Liquidity is a key aspect of financial stability, determining the bank's ability to meet its financial obligations on time. Profitability and profitability play an important role in ensuring financial stability, allowing banks to cover possible losses and perform their functions effectively. The monetary policy of the central bank significantly affects the conditions of operation of banks, determining interest rates and the amount of money in the system. The political situation in the country can also have a great impact on the financial stability of banks due to the effect of instability and risks associated with changes in legislation and regulation. Technological development plays an increasingly important role in the financial sector, contributing to the efficiency and competitiveness of banks. However, the growing cyber threat requires banks to focus on cyber security and innovation. Finally, the human factor, such as the qualifications and work ethics of employees, plays a key role in ensuring effective risk management and financial stability. All these factors are of great importance for the financial stability of banks, and their effective management is essential to ensure the stability of the financial system as a whole. The results of this study can serve as a basis for developing risk management strategies and improving the financial stability of banks in modern economic conditions. The findings show that successful management of risks and the impact of these factors is key to ensuring the stability of the financial system as a whole.</p> N. Doroshenko V. Shynkarenko Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 64 75 10.26565/2311-2379-2024-107-06 The place and significance of the ecosystem of decentralized financial instruments in the international financial market https://periodicals.karazin.ua/economy/article/view/24999 <p class="6"><em><span lang="EN">Introduction.</span></em> <span lang="EN">This article explores the emerging role and importance of decentralized finance (DeFi) within the global financial landscape. It analyzes how blockchain-based financial instruments are reshaping traditional financial services and creating new opportunities for inventors and users worldwide. <em>Summary of the main results of the study.</em> The study begins by examining the core principles of DeFi, including its decentralized nature, transparency, and programmability. It then delves into the various components of the DeFi ecosystem, such as decentralized exchanges, lending platforms, and yield farming protocols, explaining their functions and potential benefits. The author investigates the growth trajectory of DeFi is addressing inefficiencies in traditional finance, particularly in areas like cross-border transactions, access to credit, and financial inclusion for the unbanked population. Furthermore, the article also critically assesses the challenges facing DeFi, including regulatory uncertainties, smart contract vulnerabilities, and scalability issues. It explores potential solutions and ongoing developments aimed at overcoming these obstacles. This the research analyzes the impact of DeFi on established financial institutions and markets. It considers how traditional banks and investment firms are responding to the DeFi phenomenon, either by adapting their services or by integrating DeFi elements into their existing operations. The study concludes by projecting the future role of DeFi in the international financial market. It discusses potential scenarios for the coexistence or convergence of centralized and decentralized financial systems, and the implications for global economic stability and financial inclusion. <em>Conclusion.</em> This comprehensive analysis provides valuable insights into the transformative potential of decentralized finance and its growing significance within the broader context of the international financial market. </span></p> D. Khriashchova Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 76 85 10.26565/2311-2379-2024-107-07 Crisis management of Kharkiv cultural sphere in the conditions of martial law https://periodicals.karazin.ua/economy/article/view/25001 <p>The article is devoted to the study of models and scenarios of Crisis Management in cultural institutions of a city Kharkiv under martial law. The relevance of the study lies in the insufficient development and under-research of ways of Crisis Management in the cultural sphere, the search for which has become an urgent need for cultural institutions with the spread of COVID-19 pandemic, and has especially intensified with the beginning of a full-scale invasion of the territory of Ukraine. The relevance of the research topic is also associated with random and spontaneous scenarios of decision-making by cultural institutions (such as museums, galleries, educational centers) in the state of crisis, with the lack of anti-crisis management algorithms and the recommendations for the evacuation of cultural values at the level of administrative management by government bodies. With the beginning of a full-scale invasion, cultural institutions of a city Kharkiv and all Ukraine found themselves in a state of uncertainty about further steps in the gradual withdrawal of the institution from the state of crisis in such issues as: securing cultural values, their evacuation; the search for resources for the functioning of the institution and its personnel, as well as for the elimination of damage due to rocket attacks; the search for alternative ways for the institution to fulfill its main mission and tasks, such as exhibition activities and popularization of cultural heritage. The purpose of the study is to determine the models and stages of Crisis Management in cultural institutions of a city Kharkiv during 2022 – 2023. The practical basis of the study is an expert questionnaire survey and the results of interviews with heads of cultural institutions of a city Kharkiv, conducted by the author independently. The author reveals the essence of Crisis Management in the field of culture at the level of local management of a cultural institution and at the level of state/regional management of the cultural sphere. The article reveals the issues regarding the role of international organizations, donors, and business collaboration with the field of culture in times of crisis. Models and stages of Crisis Management in cultural institutions of a city Kharkiv are identified, which reveal the process of anti-crisis management in galleries, museums and educational centers, including those that are units of &nbsp;V.&nbsp;N.&nbsp;Karazin Kharkiv National University.</p> K. Piliuhina Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 86 97 10.26565/2311-2379-2024-107-08 Management of municipal land property in Ukraine: problems and solutions https://periodicals.karazin.ua/economy/article/view/25003 <p class="6"><span lang="EN">The article deals with the problems of municipal land property management in Ukraine. According to the authors, these problems are quite complex and multifaceted, but there are various ways to solve them. The paper emphasizes the need for systematic work to optimize the management of this category of property in order to ensure efficient use of land resources and increase the corresponding investments in regional development. The study considers the main aspects of the process of implementation of the national land use mechanism in the general system of land management. The authors note that one of the main problems of municipal land property management in Ukraine is insufficient legal and regulatory framework in this area. The work also proves that the legal regulation of municipal land property management is scattered and unsystematic, resulting in contradictions between state and regional legislation, and there is no clarity in defining the competence of different levels of government. The article emphasizes the absence of a unified concept for the development of municipal land property at the state level, which has no legislative support and does not allow solving all the problems of the sphere. special attention is focused on the need to develop comprehensive regulations that will unify existing laws and provide a clear system of rules and procedures. The paper identifies the problem of the complexity of the process of obtaining land rights for individuals and legal entities. We also emphasize the low efficiency of mechanisms for controlling the use of municipal land, which causes the risk of unjustified spending of budget funds and violation of the rights of citizens and legal entities to use this land. As a result, the author underlines the need to create a unified and systematic model of legal regulation of municipal land property management in Ukraine, which will ensure more efficient use and protection of these lands.</span></p> I. Yasinetska T. Kushniruk V. Hryb Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 98 107 10.26565/2311-2379-2024-107-09 Breaking stereotypes, building inclusion: blind hiring strategies as catalysts for a diverse and discrimination-free workplace https://periodicals.karazin.ua/economy/article/view/25005 <p class="6"><span lang="EN">This article explores blind hiring strategies as an effective tool for enhancing diversity and inclusion in modern workplaces. It delves into the conceptual foundations, practical implementations, and real-world case studies that reveal the potential of blind hiring in mitigating unconscious biases. The key findings highlight the benefits of this approach, such as increased fairness, improved organizational reputation, and overall success. Simultaneously, the challenges associated with implementing this strategy are analyzed, and actionable steps to overcome them are proposed. The research demonstrates that blind hiring can serve as a cornerstone in building diverse and inclusive cultures in contemporary organizations. The article underscores the need for a holistic perspective that transcends recruitment to include overall organizational practices and culture. Best practices for blind hiring, coupled with successful application examples, provide a roadmap for organizations aspiring to leverage the benefits of a diverse and inclusive workforce. The importance of continuous evaluation and feedback on the blind hiring process to ensure alignment with diversity and inclusion goals is emphasized. Additionally, the study advocates for raising awareness among recruiters, hiring managers, and stakeholders to foster an inclusive mindset throughout the organization, creating an ideal environment for blind hiring to thrive. Given the increasingly interconnected and diverse global workforce, fair hiring practices are more critical than ever. Blind hiring is positioned as a robust mechanism to achieve these objectives, leading to a more innovative workforce, greater employee satisfaction, and enhanced corporate reputation. Hence, blind hiring represents a significant step towards redressing historical inequities and advancing organizations into a future of equality, diversity, and inclusion. This ensures alignment with organizational goals and fosters long-term success in modern competitive environments.</span></p> R. Vivek O. Krupskyi Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/ 2024-12-30 2024-12-30 107 108 122 10.26565/2311-2379-2024-107-10