LOW-BUDGET FORMS AND METHODS OF E-COMMERCE IN UKRAINE

Abstract

The paper provides an overview of global trends in e-commerce, analyzes the condition of the Ukrainian market and identifies its problems. In Ukraine there is an infrastructure conglomerate including logistics, educational, financial and other clusters aiming at intensification of the motion process of e-commerce-product to the end consumer. At the same time, industry standards are set by a limited number of giant companies. The problems of developing low-budget projects that have the potential of mass employment multiplication in e-commerce and can substantially reduce unemployment are of no interest to both the state and the commercial sector. The present study shows the relevance and development possibilities of a low-budget segment of e-commerce in the country's economic development. The development of Ukrainian e-commerce-Market is held under the stimulating influence of global trends in the proliferation of information technology and yet it is constrained by a number of factors: the imperfection of the legislative framework, insufficient development of cross-border trade and low-budget projects in e-commerce. The findings of the paper demonstrate the effectiveness and availability of low-budget and mass forms of e-commerce, show the main methods and tools as well as the role of government and international grant programs in the development of low-budget forms of electronic commerce. The paper presents a universal module scheme, which can be used as a basis for building an extensive system to work out a low-budget commercial project. The results of analysis of the existing thematic resource of commercial orientation enable to offer a universal module scheme for development and administration of a low-budget website with the ability to scale to the needs in a particular area of e-commerce.