MODERN CRYPTOGRAPHIC TOOLS FOR DOING BUSINESS

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Introduction. We live in the world of dynamic changes in the field of innovations and technologies that facilitate the introduction of revolutionary new financial instruments, ways of doing business, of modernizing accounting and information sharing, as well as the rise of other positive phenomena.
Cryptographic technologies have become a new driver for the development of business models for a long time. More and more companies are investing their capital in improving logistics using blockchain platforms, issuing ICOs for quick fundraising, diversifying risks and improving their financial condition by investing in token assets. But, as before, the situation with the definitions and concepts of cryptographic tools remains unsolved. Today, Bitcoin's capitalization is about 135 billion dollars, which is slightly more than the budget of Ukraine amounting to 40 billion dollars (2019) (Ministry of Finance of Ukraine, 2019). The total capitalization of the crypto-assets market becomes more than $ 200 billion, and gradually begins to restore growth (CoinMarketCap, 2019).
The cryptographic technology market presents great advantages in doing business, which provokes a great interest in research in this area of activity. At the given stage of cryptographic innovations development there are several fundamental problems that impede the process of innovation implementing. The most significant problems include the adjustment of legislative aspects and adaptation to the traditional systems of doing business. But the biggest problem is a lack of understanding of the fundamental differences and methods of using certain crypto assets.
Many scientists around the world have studied this topic of scientific work, including such as: , Ed. Tijan The object-matter of this research is learning innovative methods of doing business using cryptographic technologies.
The subject-matter of the research is functional features of existing crypto assets and their practical application in doing business.
The objective of the research is to develop an algorithm for implementing cryptographic systems to optimize the business in Ukraine. In accordance with the subject and the specified above objective of the study, we set the following tasks: to consider the existing types of cryptocurrencies and tokens, systematizing them according to the functional features; to analyze the global experience of using crypto technologies in different business areas; to create algorithm for implementation crypto technologies in doing business on the example of the blockchain platform.
The methodological grounds of the study are the historical and systematic approaches, general finance theory fundamental provisions, sustainable development concept, as well as the applied research methods: comparative, system-structured analysis, statistical and factor analysis.
Results of the research. Almost 10 years have passed since the release of the first protocol of a blockchain and the first world decentralized cryptocurrency. Bitcoin is the first such an equivalent as well as the first ever popular prototype of cryptocurrencies. Cryptocurrencies have a number of advantages in electronic accounts, such as the speed of transactions and the endless process of splitting a whole unit of currency. With this function, we can realize the absolute equivalent between any values, both infinitesimal and large. Over time, new unique types of currencies emerged. Some have historically begun to be used in tight closed systems and functioned as specific cryptographic assets that are classified according to their scope.
The classification of crypto-assets has very extensive systems ( fig. 1.). In terms of market capital ratings, BTC, XRP and BCH dominate payment / value storage, whereas platform tokens such as ETH and EOS are dominated by smart contracts and decentralized applications (DApp). Of the 200 most popular crypto assets by market maximum, security assets account for about half. The growing number of token assets and securities remains very small (only 3%) (Crypto Compare, 2018).

Fig. 1. Classification of cryptocurrency assets by archetypes
Source: (Crypto Compare, 2018) Although utility tokens exhibit less market capitalization than payment-based crypto-assets, they are much larger and have a wide range of uses. Most utility tokens are platform-based and designed for a specific network. Most higher-end non-platform utility tokens use Ethereum (ETH) as their smart contract platform (Avdoshin & Savelyeva, 2006).
The classification given is quite extensive and detailed. In general, the main three branches of tokens can be distinguished. The first -«Cryptocurrencies»characterizes the crypto-asset used for the measure of value and payment, compared to the function of electronic currencies. Examples of the first type are Bitcoin (BTC), Litecoin (LTC), Dash (DASH). The second is «Cryptocommodities», which are used to access digital resources, such as cloud storage. Examples of the second type are: Golem (GNT) for CPU Power, Storj (STORJ) for Cloud Storage, Ethereum (ETH) for Smart Contracts. And last, «Cryptotokens», which describes the digital equivalent of specific products, About 54% of crypto-assets are centralized systems. About 30% is decentralized, and other systems combine mixed principles. Most of the centralized systems are financial cryptographic assets (Crypto Compare, 2018).
In terms of industry classification, financial and insurance crypto-assets dominate the cryptoasset ecosystem. The ONS (Object Name Service) industry standard classification was applied to up to 75% of cryptocurrencies when taxed. The rest were categorized as "Blockchain application specific". The vast majority of cryptocurrencies were financial and insurance related (40% of the total). About 23% of financial service providers operate on Blockchain platforms ( fig. 2.). Cryptocurrencies in the financial and insurance sectors tend to have higher market capitalization than other industry classifications (Deloitte, 2018).

Fig. 2. Applications of the blockchain protocol
Source: (Deloitte', 2018) According to the FINMA guidelines, at least 54.8% of publicly placed crypto assets are considered securities (Crypto Compare, 2018). Most crypto assets are centralized in one form or another; this trend is driven by the increasing centralization of non-platform tokens that are focused on serving a particular network. Cryptographic payments show a much lower concentration of property levels than utility tokens and security tokens. Tokens for the prediction and trading markets represent the most concentrated use cases of utility tokens. Crypto-assets using decentralized network servers (DASH, NEM) show a significant difference in the distribution of property compared to other crypto-assets.
According to the data structure, just under half of all cryptocurrencies in the study were created using the ERC-20 protocol built on the Ethereum platform. Approximately 9% of all tokens were based on non-Ethereum blockchains.
Especially here such countries as Ukraine, Poland, as well as the Baltic countries, Belarus stand out. In particular, Ukraine is among the top three countries in the number of IT specialists, and has long taken its place in the global division of labor in this innovative sphere. Many even prophesy her world leadership in this area in the near future (Kim, 2018).
Ukraine is in the TOP-10 countries in the number of Bitcoin users (Ukraine Digital News, 2018). In Ukraine, its activity is the largest in the CIS, the bitcoin agency Kuna For the development of the entire economy, it is necessary that more companies of both large concerns and small companies introduce this technology. Having studied the world experience and systematized it to simplify the process and reduce the implementation time, we offer a step-by-step description of this procedure. We propose an algorithm based on the analysis of the following works by scientists such as: Ed. Tijan  Make a list of the problems you encountered while developing a full-fledged product. e) Choose a platform to integrate blockchain technology into your business. f) Implement the concept. g) Add use cases. Think about the possible ways to use blockchain in your business. This will help you better understand the main pros and cons of your concept.
Conclusions. Having conducted the research, the following conclusions have been made: -Certainly, the field of cryptographic technologies is one of the most promising and has great prospects in using.
-The main reason for the various approaches to crypto assets classification is their special properties and features of their functionality.
-There are many types of cryptographic assets that make it possible to use these technologies in various fields of business activity.
-It's very important for a business to implement technology as quickly as possible in order to earn extra profits.
-The topic is very extensive and requires further expansion and in-depth study.