New socio-economic brand «Carpathians» in the context of tourism industry development in countries of Central and East Europe
Keywords:
brands, traditional products, famous brand, successful export
Abstract
Brand in terms of strategy is a way of relationships between the organization and its target groups, aimed at removing a priori existing conflict. Therefore, formation of a new socio-economic brand «Carpathians», which joins a mountain system in the eastern part of Central Europe, Ukraine, Hungary, Poland, Slovakia, Romania, Serbia and Austria, will help create a new image of Carpathians and implementation of programs aimed at increase of investment activities, building confidence to domestic producers and creating programs to attract tourists to the most profitable tourist areas, in particular.Downloads
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References
Article 1 of the Law of Ukraine «On Protection of marks for goods and services» from 15.12.1993 № 3689-XII.
Ananyev, M. International tourism and its development after World War II. – M. : Vneshtorhyzdat, 1966.
Kvartalonov, V. Biosphere and tourism: the global interaction and ecology, geographic scientific research of territories of tourist destination, world culture, tourist migration system, pedagogy, sociology and management strategy: [V 5 t.] / V. A. Kvartalnov. T. 3: social space of sports and tourism. – M.: Nauka, 2002.
Lukascevich, M., Shandor, F. Sociology of Tourism. – Uzhhorod: Art Line, 2008. – 338 pp.
Smoliy, V., Fedorchenko, V. Encyclopedic Dictionary of Tourism / Introduction V. M. Litvin – K. : Slovo, 2006.
Ananyev, M. International tourism and its development after World War II. – M. : Vneshtorhyzdat, 1966.
Kvartalonov, V. Biosphere and tourism: the global interaction and ecology, geographic scientific research of territories of tourist destination, world culture, tourist migration system, pedagogy, sociology and management strategy: [V 5 t.] / V. A. Kvartalnov. T. 3: social space of sports and tourism. – M.: Nauka, 2002.
Lukascevich, M., Shandor, F. Sociology of Tourism. – Uzhhorod: Art Line, 2008. – 338 pp.
Smoliy, V., Fedorchenko, V. Encyclopedic Dictionary of Tourism / Introduction V. M. Litvin – K. : Slovo, 2006.
Published
2017-01-30
How to Cite
Shandor, F. (2017). New socio-economic brand «Carpathians» in the context of tourism industry development in countries of Central and East Europe. Ukrainian Sociological Journal, (1-2), 51-55. Retrieved from https://periodicals.karazin.ua/usocjour/article/view/7935
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